Brand Development

The Du Yi logo now takes on a more minimalist approach with global appeal in mind. Reinterpreting the original logo with a new shade of blue, the ‘D & Y’ mark now confidently represents itself as the new bearing logo of Du Yi Bookshop, ushering a new era of retail enterprise in the region.

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UI Design for IMS

Our focus was to ensure brand consistency through the interface on top of ensuring the app (to be developed by a separate app development firm) would be easy to use for members of Du Yi Bookshop's staff.